Articles of Interest
TIPS FOR PROPOSAL WRITING
Dr. Lucille Maddalena has compiled a list of “Tips” to guide our readers through the proposal writing process. Please download this valuable document as a handy reference tool.
Responding to an RFP (request for proposal) and preparing a proposal to present a new concept or program is a complex and difficult task. It is important that the writer have all the information necessary and following established guidelines.
For more detailed information, the following websites provide outstanding materials that you will find of value.
http://www.nsf.gov/pubs/2004/nsf04016/start.htm
http://www.npguides.org/
Please let us know if we can provide any additional assistance or information.
Good luck writing those proposals! - The staff at pgresources.com
THE POWER OF PLANNED GIVING VOLUNTEERS:
THE BEST OF THE BEST
James Hohn of pgresources.com describes a Planned Giving volunteer:
“Volunteers who accept assignments to pursue planned gifts are typically talented and experienced people. The key personal traits required are empathy and understanding. They must have the ability to be inquisitive without forcing the topic. Excellent communicators, these folks build strong relationships and are respected in their field. Based on their personal success, they are able to show long-term value to the potential donor and the prospect’s family as well as to the benefiting community.
To fulfill the role of Planned Giving advocate for your organization with grace and humility, you need a powerful volunteer. ”
This article provides ideas and guidelines from Mr. Hohn’s extensive work developing and implementing successful Planned Giving programs. Beginning with identifying potential Planned Giving volunteers to monitoring their success and planning a Planned Giving call on a prospective donor, Mr. Hohn offers insights and quotes from the talented Planned Giving volunteers he has worked with at organizations nationally. Download this article.
BRANDING FOR THE NONPROFIT ORGANIZATION
Does your organization have a recognizable, unique and sustainable brand? Your brand is not your name, logo, and website – your brand is how others perceive your organization. Both pubic and privately funded institutions have a responsibility to the public and require community approval and support for their actions. In particular, philanthropic organizations that rely on the pubic for financial contributions are directly accountable for their program and expenditures.
Too often nonprofit organization leadership assumes the public image of the work and value of the programs and services is self-apparent to the public. Until an effort has been made to assess how your organization is perceived, you may be missing a significant part of your target audience – or in some cases sending a message that is totally misunderstood by potential donors and supporters.
In this short article, Dr. Lucille Maddalena will share her experience working with nonprofits during the past twenty years. She provides guidelines and suggestions to help you build a Brand Team that will assess how your organization is viewed and build the brand name you need based upon your organization’s Mission Statement.
Learn how to ask the right questions to clearly define the purpose and scope of your brand, and then develop a set of best practices that will guide the implementation of a unique and sustainable brand for your organization. Developing your organization’s brand will enable your target audience to understand the organization’s mission and engage their support to achieve its goals.