Capital Campaigns

A capital campaign is a fundraising effort by a nonprofit organization to raise significant dollars for a specific project during a specific period of time.

Often the money raised is to fund the acquisition, construction, or renovation of a building. Sometimes, capital campaigns are used to build an endowment for the future. In other cases, capital campaigns fund an extraordinary expenditure such as an expensive piece of equipment.

Essential ingredients for a successful capital campaign are:

  • A compelling case for support;
  • A clear justification of the organization’s needs;
  • Sufficient donor and volunteer prospects within the organization’s constituencies;
  • Effective and inspirational leaders;
  • Adequate resources to carry out the campaign, such as staff, funds, facilities and technology; and
  • A strategy for implementation.